PLAYFUL BRAND IDENTITY TRANSFORMATION & WEBSITE DESIGN
GROW. EXPLORE. DISCOVER.
Step By Step Nurseries was started in 2003 because it’s owners wanted to provide exciting, innovative care for their little one, in an environment that presented plentiful opportunities for play, interaction and development, simply because they wanted her to have the best possible start in life. Although she is now all grown up, their commitment to this important mission is stronger than ever.
Our playful direction for this brand transformation better represents where they are as a nursery today and their vision for the future reflecting their enthusiasm and focus to fulfil their mission. In addition to the new brand identity, we have simultaneously launched and redesigned their website.
The new website is modern, fresh and designed as a personification of their continued drive to innovate and further improve not only the childcare industry, but every family’s experience with them from the moment they visit them online, to the moment they proudly watch their little one confidently graduate, excited and ready for their next big step.