As the Christmas displays disappear, shoppers in London’s Knightsbridge have been treated to the sight of a very special Aston Martin window display in Harrods, the world’s most famous luxury department store.
A DB10, DB9 GT and arguably the most famous Aston Martin, the DB5 all take pride and place in the display. Since their debut in the early 1950s, the ‘DB’ models offered by Aston Martin – named after Sir David Brown who bought Aston Martin in 1947 – have been synonymous with sophisticated grand touring and thrilling sports car performance.
Aston Martins have also been synonymous with James Bond films for the last 50 years. The DB10 being shown at Harrods was built, designed and engineered specifically for the latest Bond film “Spectre”.
The new DB9 GT – the luxury British sports car maker’s most compelling production ‘DB’ to date. Designed to offer the best of what DB9 can be, this new model delivers world-class grand touring and hand-built excellence.
However you cannot ignore the presence of the Aston Martin DB5. The most famous ‘DB’ of them all is also on display. Revealed in 1963, the car set the benchmark for all the DBs that followed, with its iconic design language and substantial improvements in performance.
Aston Martin Chief Creative Officer Marek Reichman said: “Harrods is one of the world’s most trusted luxury brands and we are delighted to join forces with them to create this rather unique display in tribute to our most famous nameplate.”
Specialists from Aston Martin headquarters will be available throughout the exhibition, providing visitors with an opportunity to discover more about the Aston Martin product range and the brand’s recently launched AM37 yacht, created in partnership with Quintessence Yachts.
Both the window display and exhibition area will remain in place until 28 January.